Typography - Baskervillle illustrated

Typography - Baskerville

 

This is Baskerville it was designed by John Baskerville in 1757. "He studied the ease of reading in various faces and found that fine-stroked types were actually easier to read when printed in smaller sizes -- a characteristic essential for books." Baskerville was his solution it is both formal and legible.

Baskerville is classed as a transitional typeface, between traditional and modern.
"Features of transitional typefaces include vertical stress and slightly higher contrast than old style typefaces, combined with horizontal serifs."  Baskerville is typical of this catergory and it  "is still celebrated as one of the best type styles for printed books."

Tyopgraphy, good and bad

For my first assignment ive been asked to identify some good and bad typography.

There are alot of unimaginative signs and shopfronts are a common offender...

These are so boring, the most editing that has been done is adding a little drop shadow, on the top one the name doesn't even stand out well, so much for attracting customers.

 On to the good...

 I really like this piece it uses type to create an image, the direct meaning isnt clear through type alone it goes deeper into the feeling created by colour and texture the coldness of the piece is then enhanced by the words that stand out most...

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